TCU, Fall 2008

GS for Mass Communications Practitioners Catalog Description: The application of the principles of General Semantics — how language affects the communication process — to the practice of journalism, advertising, and public relations. Syllabus Overview General Semantics (GS) deals with how we perceive, construct, evaluate and then express  our life experiences through our language-behaviors. This course provides an … Read more

Benham Disc

Even with the reduced size and resolution of this short clip, you can probably see the intended effects. Watch the disc. Describe what you see … do you see shapes? Colors? As the rotation slows, do the shapes and colors change? How so? If others are watching at the same time … compare what you … Read more

Count the Dots

For this exercise, all you have to do is count how many black dots you see. . . . . If you think you’ve experienced some kind of electronic perception manipulation, try printing the previous page, look at the graphic on paper, and see if you get similar results … What’s going on? David Hewson … Read more

Dimples or Bumps?

This exercise simply asks you to look at this image. What do you see – 3 smaller dimples or bumps? What do you see – 1 larger dimple or bump? (A dimple appears to recede into the surface; a bump appears to protrude out of the surface.) After you’ve determined how many dimples and how … Read more

Review videos for GS Classes, 2006

These videos were necessitated because of an inclement weather day that ended the Fall 2006 semester for my GS class at TCU in Fort Worth. Since there was no opportunity to make-up the review period prior to semester final exams, I made these quick videos and posted so the class could view them. Fall 2006 … Read more

Time-binding Timeline Exercise

Time-binding refers to the unique human capability to improve and progress over time through the use of symbols, language, etc. Because of books, diagrams, blueprints, plans, music, art, etc., each generation can build on the accumulated knowledge developed/discovered by previous generations. The premise of this 3-step exercise is that the rate of human progress really … Read more

Three Buckets Exercise

The principles of “ThisIsNotThat” denote more than just theories or explanations about language — they also require practice, actual doing or behaving to get a non-verbal ‘feel’ for your evaluations. These exercises may enable you to become self-aware of your attitudes and behaviors, and possibly lead to changes in the way you evaluate and react … Read more

Uncritical Inference Test

This uncrticial inference test is based on the work of William V. Haney. Carefully read the brief story which follows. Assume that all of the information presented in the story is definitely accurate and true. Next, read the statements following the story. If the statement is definitely true based on the information presented in the … Read more