... differences that make a difference ...
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Condoms To Go (8/27/00)
Driving up North Central Expressway the other day, I noticed a big billboard sign just this side of Mockingbird Lane advertising the, uh, 'boutique' shop - Condoms To Go.
I wasn't shocked, but I became instantly curious as to why the name specified "To Go".
Of course, after a couple of seconds it dawned on me that the owner(s) probably decided to call it Condoms To Go as an efficiency measure. This way, by having the name of the establishment include the words "to go", the clerks won't have to waste any time asking consumers, "Is that for here or to go?" Since the name of the store says "to go", customers should obviously know that they're supposed to buy their desired product(s) and then, you know ... go.
So I wouldn't expect to hear the question, "Is that for here or to go?", inside the Condoms To Go store. And I got to thinking about other common consumer questions and phrases that I would NOT expect to hear inside a shop like Condoms To Go: (some of you may need to think about some of these ...)
And then, these omni-present TV jingles might seem a little out of place:
Please note two inaccuracies from my message the other day:
1. Condoms To Go is not at Mockingbird and North Central, it's a few miles further north on Walnut Hill.
2. It wasn't a billboard that I saw, it was the actual neon sign on the building itself that says in bold red: CONDOMS TO GO.
In case you should happen to go looking for it, just be careful that you don't confuse it with the store on the other side of the parking lot: Just For Feet.
(I'm not making this up.)
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